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Important Visibility Tips From Submit-Pro.com

Read the following tips for the latest advice on how to optimize your web pages. Search engine promotion can be easy with the right approach and technique. Find answers to common questions and how to correct mistakes that can hurt your web page's ranking. Relevancy criteria is constantly changing on the major search engines, so, visit this page frequently to see what's new!

	Page Content For maximum keyword relevancy, you should iterate your most prominent keywords or phrases naturally in the body of your text 4-6 times each.
	Image Alt Text Use image alt tags to embed keywords naturally into your page. Do not use lists or repetition. An image alt tag should be short and precise. Another popular practice is to use high volume common misspellings of the main key phrases for some of the less noticeable image alt tags. The image alt tag looks something like this: <img border="0" src="images/picture.gif" alt="Keyword Phrase Here" width="33" height="16">
	Text Links & Anchor Tags Using text links that are descriptive and contain high velocity keywords can significantly increase the linked page's visibility for that keyword or phrase. For example, most sites use general words like products or services as link text to connect adjoining pages. Using keywords and text links/anchor tags that describe the products or services can greatly improve the adjoining page's relevancy for those keywords. Today, most sites use buttons, button effects, cascading menus and other script driven navigation types for aesthetics and in these cases, providing top or bottom text links in addition to the more advanced navigation is a quick and easy work-around.
	Reciprocal Links Some search engines track how many external domains connect to your site. Not only do they track the number of links to your site, but also determine the relevancy of the link and the landing page content before scoring the link. The relevancy is scored by associating the hyperlink text from the external domain in connection with the content on the page it serves. For this reason, having links from other sites isn't too beneficial if the link text or the referring site's content is not descriptive of your site. For instance, a link from an online books tore to a jewelry site via a link dubbed, "Click here to visit our sponsor" would not provided as much benefit as the same link using, "Click here for beautiful 14k jewelry". Further, if the referring site was a jewelry related site or at least had a paragraph of text about the jewelry along with the link, scoring would likely be much higher and offer a better score for the link. This should taken into consideration when employing other sites to exchange links, advertise your site or even affiliates who may sell your products or services via referring links.
	Domain & URL Keywords Most search engines will give higher placement to web sites that contain the search term in the web address or URL. For instance, searching for a word such as, "diamond" will usually display sites that contain the word diamond in the web address provided the page is highly relevant as well. Since not everyone can have the keyword naturally iterated in the root domain (i.e. diamond.com) many will use variations for the domain name or simply name a relative page in the site with the keyword (i.e. http://www.somesite.com/diamond.htm). Since there are usually many keywords you wish to target, choosing the word or phrase that is most popular and has the most search volume in recommended. You should not create domain or pages with multiple keywords that all lead to the same page content. This can result in your site being banned on many major search engine. In effect, naming your pages with more descriptive keyword-rich terms and without making subsequent "doorway" pages is usually the best plan.
	The Default Document The default document (usually default.htm or index.htm) is the actual page that loads when typing just your domain name and without a trailing page name. For example, typing http://www.submit-tools.com takes you to the default.htm document in the root of our web site. By form, search engines give this page more weight and it is important that the page is optimized for your biggest search term.
	Meta-Tags Meta-tags are imperative for your web site to be indexed over most search engine portals. Though less and less emphasis is being made these days regarding their relationship to ranking higher, they are still and will forever be a must for you web pages. Though we have tools that will check and fix meta-tags, the following descriptions will help you understand their purpose and what implications not including them could have. Meta Keywords Usage: <meta name="Keywords" content="Keywords Here"> The Keyword tag should contain approx. 600-870 characters of keywords and phrases in a natural comma delimited list. No words should be repeated more than 3 times including usage in phrases. You can use different participles of a word (i.e. design, designer, designing, designed.) HINT: Do not use spaces in your list after each comma. This is not necessary and wastes valuable character space. Meta Description Usage: <meta name="Description" content="Description Here"> The Description tag should contain approx. 100-150 characters describing the associated page content in one or two sentences. HINT: Iterate the most prominent keyword or phrase once or twice in the Description. Title Tag Usage: <title>You Title Goes Here</title> The Title tag should contain approx. 15-60 characters and serve as a short description of the page content. HINT: Iterate the most prominent keyword or phrase at least once in the Title Meta Reply-to Usage: <meta name="Reply-To" content="Email Address"> The Reply-to tag is typically used to identify the webmaster or postmaster email address. HINT: To avoid email harvesters from adding you to bulk email lists, use just your domain name or refer to a page with your contact information. Meta Resource-type Usage: <meta name="Resource-Type" content="Document"> The Resource-type tag identifies the type of content the file contains. HINT: This will always be "Document" in the context of web page promotion Meta Distribution Usage: <meta name="Distribution" content="Global"> The Distribution tag conveys availability. Choices include (Global, Local, IU) HINT: This will always be "Global" in the context of web page promotion Meta Rating Usage: <meta name="Rating" content="General"> Simply defines the content Rating. Choices include: (Safe For Kids, 14 Years, General, Restricted, Mature) Meta Robots Usage: <meta name="keywords" content="All"> Indicates to search engine spiders whether or not to index the page or linked pages. Choices include: ("all" OR "index" and/or "follow") You may also exclude your site with other tags that would not be applicable through this web site. HINT: For maximum compatibility, we recommend using "All." Meta Revisit-after Usage: <meta name="Revisit-after" content="15 day"> Indicates to search engine spiders how often in numbers of days to re-index the page content. Meta Author Usage: <meta name="Author" content="Author's Name"> Meta Copyright Usage: <meta name="Copyright" content="Copyright Statement"> Meta Language Usage: <meta name="Language" content="EN-US"> Two-digit code for language set (i.e. French = FR) Meta Generator Usage: <meta name="Generator" content="Notepad"> Typically the name and version number of a publishing tool used to create the page. Could be used by tool vendors to assess market penetration.